{"id":7385,"date":"2024-07-30T11:54:41","date_gmt":"2024-07-30T15:54:41","guid":{"rendered":"https:\/\/robodk.com\/blog\/?p=7385"},"modified":"2024-07-30T11:56:59","modified_gmt":"2024-07-30T15:56:59","slug":"sell-turnkey-robotic-solutions","status":"publish","type":"post","link":"https:\/\/robodk.com\/blog\/sell-turnkey-robotic-solutions\/","title":{"rendered":"How to Successfully Market and Sell Turnkey Robotic Solutions"},"content":{"rendered":"\n

If your robot integration company develops turnkey solutions, marketing and sales is probably at the top of your mind. You know you can sell the same pre-engineered solutions many times\u2026 but only if people are willing to buy them!<\/p>\n\n\n\n\n\n\n\n

Turnkey solutions are becoming an extremely popular way for companies to add robots to their processes. And this makes sense \u2014 the risk is lower than with custom integration projects, the deployment time is shorter, and customers can immediately see the value of robots for their application.<\/p>\n\n\n\n

But how do you market off-the-shelf solutions effectively?<\/p>\n\n\n\n

Are there differences from selling integration services?<\/p>\n\n\n\n

And why even offer turnkey solutions?<\/p>\n\n\n\n

At RoboDK, integrators often use our robot programming software as the core software for their turnkey solutions.<\/p>\n\n\n\n

Let’s look at how you can market and sell your turnkey solutions\u2026<\/p>\n\n\n\n

Why Add Pre-Engineered Robotic Solutions to Your Offerings as an Integrator?<\/h2>\n\n\n\n

If you are only just getting into selling turnkey solutions, you might wonder if it’s really worth the work.<\/p>\n\n\n\n

Product development includes a whole range of challenges that you might not have encountered when you were just selling integration services. It takes time and resources to create a reliable product<\/a> before you can start selling it. By comparison, you can sell services with very little upfront time.<\/p>\n\n\n\n

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But products can also be easier to sell than services. While the sales process is not as different as some people think<\/a>, turnkey robotic solutions can significantly streamline your sales and deployment process.<\/p>\n\n\n\n

Ready-to-deploy solutions enable you to provide faster, more predictable outcomes for your clients and customers. They reduce the development time<\/a> and costs associated with custom projects, which you can pass on as savings for your customers. This means you can attract customers who might not have the resources to invest in custom integration projects.<\/p>\n\n\n\n

When you create a catalog of pre-engineered solutions, the marketing and sales process can become much simpler. Instead of having to assess every project, you can easily propose options to customers based on common problems and applications.<\/p>\n\n\n\n

Who Will Buy Your Pre-Built Solutions? Techniques for Identifying and Reaching Target Customers<\/h2>\n\n\n\n

When developing new products, it’s common for companies to focus immediately on how they can find and sell to new customers.<\/p>\n\n\n\n

After all, isn’t the benefit of offering a turnkey solution that it will allow you to bring in new business?<\/p>\n\n\n\n

Yes, new business will come. But don’t neglect your existing clients and customers. Often existing customers are the easiest people to sell to<\/a> because they already know, like, and trust you.<\/p>\n\n\n\n

Selling your new product to people who already trust you can help to smooth some of the teething problems with your new turnkey solution. You can also use these early deployments to generate case studies, testimonials, and videos to help you market to new customers.<\/p>\n\n\n\n

Beyond your existing customers, you might also market your solution to:<\/p>\n\n\n\n